This is the 501CM – the last of Hasselblad’s 500-series cameras.
It differs little from the Hasselblad 500C camera introduced in 1957. All those years ago the 500C's designers got it spot-on with a camera that provided essential functionality but nothing more. Over its 50 (yes 50!) year run Hasselblad tweaked and improved but made no substantial changes. And it's that that makes it great.
It’s a basic mechanical camera producing stunning 6cm x 6cm images on 120 rollfilm. Hasselblad's focus on simplicity makes it a joy to use. You are forced to carefully consider each step of the picture-taking process – rushing just isn’t an option.
The camera itself and technique it demands are a world apart from most photographers’ experience today.  This is photography, and equipment, at its best.